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The Inukshuk, a familiar Canadian icon inherited from the Arctic Inuit, was the symbol of the MEDA convention, "Business as a calling, 2003." The Inuit erected these figures of stone to mark the way for those who followed. Appearing in animated video clips during the sessions, the Inukshuk was to remind MEDA members of those who showed the way, as well as bringing to mind the many 'separate stones" making up MEDA, each supporting in a common purpose, giving direction to those who will follow.
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